Date: 24 August 2021
For those who visit pubs often with their close friends or family, a beermat on the table is not something we would think about twice. It’s become such a common accessory in every pub and restaurant that it may not seem like that big of a deal.
However, if you think that beermats are something bars could do without or are unimportant, you might want to think again. With the various unique uses of beermats, they serve as a multifunctional and important element.
These bar accessories are functional and valuable which is why they’re so popular in almost every culinary establishment including pubs and craft breweries. From preventing the wooden table and other surfaces from spills and damage to keeping your drink safe from dust, a beermat has various functions it fulfils.
At Mosaic, we know how valuable these coasters are for every pub. If you’re still not convinced, we have something that might help. We’ve put together a list of 3 unique uses of beermats in pubs explaining why they are a necessary element.
So without further ado, let’s delve into the world of beermats!
The most popular and common reason behind using beermats or coasters in pubs is for protecting the table or any other surface from the condensation of the drinks.
Beermats are made of absorbent material that can soak up any water beads that come off your drinks or craft beers. With this, there will be no visible watermarks on the table that might ruin your pub’s furniture. Since water stains are stubborn and don’t go away easily, having beermats are essential for shielding the tabletops from any damage or stubborn stains.
Additionally, they also help keep the countertops clean as the bartenders try their best to maintain it all with the oncoming crowd. With so many drinks to make, they can simply place the drink on the beermat as soon as it’s ready and then move on to their next creation.
Another great reason why beermats are useful in pubs is that they keep your drinks safe. With the bartender creating several incredible drinks one after the other, there may be times when certain drinks placed on the counter are unattended.
With this, from dust to germs, they can be exposed to a number of things that may spoil the drink. Here’s where beermats come into play. While beer coasters are usually placed under the drinks, they can be used as a cover as well to keep them safe.
Additionally, people also place the coaster on top of the drinks as a sign that they’ll be returning in a short time. Whether it’s a restroom break or simply nipping out for a call or a smoke, a beermat placed atop a drink signifies that the person will be returning shortly.
It also helps save your spot by sending a signal that the place is occupied.
Lastly, one of the most important reasons you’ll see personalised beermats everywhere in the bar is because they are a great promotional tool that helps build brand identity.
With so many amazing establishments across the country, it’s no secret that the pub industry faces severe competition. With this, doing everything you can to promote your pub’s branding will help you retain your regulars while also increasing your audience base. For this, beermats serve as the perfect marketing tool.
With the option of personalising your beermat with any design and pattern you like, at Mosaic Board Printers, you can enhance your establishment’s identity and leave a lasting impact on your customers.
With such details, every person frequenting your bar will remember you not just for the brilliant service you offer but also for the eye-catching and creative designs you use to market yourself.
Now that you know about the unique uses of beermats, why not get some incredible personalised ones for your establishment?
As leading manufacturers of bespoke beermats, our team at Mosaic has over 25 years of experience in producing quality beermats. From small quantities to large scale orders, we cover them all.
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