Personalised Beermats – Why They Are The Best Way to Advertise

Author: Mosaic
Date: 10 August 2021

Increasing the number of customers in your pub is one thing, but advertising your brand in the right direction is a whole another thing!

Although both of these tactics have the same motive, that is to increase your sales, you must give equal attention to both of them. However, make sure you prioritise the latter, i.e. advertising as it is the part where you can experiment with multiple ideas that have risen in recent years. 

Out of these, one of the most impactful ways to advertise your brand is by paying attention to small details of the business. These could be anything, for instance, personalised beermats. 

At Mosaic Board Printers, we understand the importance of communicating with your customers impactfully through simple techniques. That is why we have the best quality printed beermats that can be altered to meet your ideal design. 

Moreover, a simple tactic like this will reach the right audience because it’s not a surprise that pubs take most of the part of people’s social calendar. This means, you need to make sure you fill the bar up with things that talk to them in your absence! 

Let’s take a look at how personalised beermats can help to advertise your pub’s business to eventually increase your sales. 

Expands Conversations 

personalised beermats; a person enjoying a drink at the bar

Whether your customers are quickly popping at your bar for a chilled pint of beer after work or have specially come with their friends for a night full of fun, they will definitely end up in front of the counter multiple times during the night! 

Here’s your cue to place those personalised beermats on the counter; this strategy will help you in unimaginable ways. 

For starters, it can be a great medium for unsaid conversations. For example, by printing your brand’s QR code and website address you can make your customers look you up whilst being relaxed yet in a receptive state of mind. 

What’s more, through this strategy, you also leave a visual memory impression of your playful brand which helps them remember you for a long time! 

Provides Exclusive Advertising 

a group of friends enjoying beers together

Visual memory is something that always lasts for a relatively long time and customised beermats are a great way to go about it. Make them as appealing as possible with the help of our experts at Mosaic, and you are ready to go!

Typically in a bar, there is little advertising beyond beverages. Beermats can be useful in such cases because they will be in front of your customers’ eyes from the time your pub opens its doors to last orders. 

Additionally, some beermats can be taken away by your customers from your pub. This means that the promotion of your brand doesn’t necessarily begin and end at the pub’s doors. So remember to choose fine quality mats in bulk quantities to be ready to meet your customers’ demands. 

Lastly, when you place your customised mats on the counters, what you are unknowingly doing is that you are targeting the adult audience. By doing this, you are spending your time and resources on people who have more resources who’re likely to purchase your products or services. 

To Wrap Up…

We think that establishing your brand image is extremely important in the pub business. There are many ways to go about it, like hosting regular events, customising the space to comprise a diverse crowd and more. However, ensure that your brand image in these activities gets the centre stage so that it’s the first thing that gets imprinted in your customers’ memory the moment they enter your space. 

To do this, you can have paintings of your brand logos on your walls, have personalised beermats and brand logo prints on your beer glasses and more. This will ensure that you have communicated well with your customers without words. 

While you’re at it, remember to choose the type of personalisation on beermats carefully because it is this design that will decide the impact of your pub on your customers. 

Order Your Personalised Beermats from Mosaic Today!

We, at Mosaic, understand the importance of your time. That is why we have curated the best team of experts and quality printing professionals to serve you in the best possible way. 

Now that you know the impact of small details on your business, consider adding customised beermats and packaging that we offer for them for your pub as soon as possible. In doing so, you’ll be a small yet impactful step ahead in your eventual goal.

To place your orders for personalised beermats, contact Mosaic Board Printers on 01536 312800 today!

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