MAY BANK HOLIDAY UPDATE: Our weekly print runs for 250 – 5000 mats are changing slightly to fit around the May Bank Holidays. For delivery 05.06.2023, please order by 2pm on 30.05.2023. For delivery 09.06.2023, please order by 2pm on 05.06.2023.
Date: 5 October 2021
When you set up a new bar or pub, you need to be thorough with all the necessary elements that are required to kickstart your business and most importantly, continue it. The foot traffic, being the sole source of revenue to your pub, should be constant as that’s what helps maintain a regular income of cash flow.
Having said that, maintaining foot traffic is just one out of the many elements that need to be taken care of while running a pub; the most important one that’s often overlooked by businesses is branding.
Put simply, people tend to work hard to make their businesses successful; but in the process, they often forget to trademark.
This is where we step in!
At Mosaic Board Printers, we understand the importance of creating a brand image of your own. This is the sole reason why we specialise in creating customised beer mats; it’s an organic way to promote your brand image in a way that your customers will remember you even after they leave your pub.
Speaking of beer mats, while it’s a simple way of promoting your brand, its origin is rooted way back in history. Additionally, these are not only available in different finishes for you to choose from but also made of various materials.
That said, in today’s blog, we’ll be taking a look at the different types of beer mats along with a brief peek into its history!
Let’s dive in.
The simple question of where and when did beer mats start is a bit of an open conjecture.
Beer and ale have been extremely popular since the 18th century, so it’s probable that some mats were candidly used for everything. This includes covering the glass on top, to keep the insects away, with something that was used to wipe up and absorb spills.
Needless to say, they weren’t exactly the beer mats that are found today but were serving the same purpose.
That said, the very first coined term ‘beer mat’ was made out of cardboard and its origin was in Germany around 1880. Generally, they had printed messages on them as a means to attempt some kind of advertising.
This idea was quickly taken over by countries including the UK, where the manufacturers began producing good quality beer mats for their breweries around the 1920s. Since then, a lot of businesses have dipped their toes in using beer mats as a form of advertising their pubs.
To find out more about the history and origin of beer mats, give this blog a read!
Beer Mats’ sole purpose is to absorb spillage and provide a dedicated surface for the glasses so they don’t leave a mark on the bar.
However, there have been many progressions made after the war in regards to their shapes, sizes and the material used to produce them.
Naturally, beer mats have the potential to offer endless creativity.
Simply put, if you wish to stand out from the crowd, all that is to be done is minor tweaks in the shapes, sizes or materials; you can have your unique designs that will only be available in your pub.
That said, here are a few materials that have been used to create different types of beer mats over the years.
Rubber mats, as the name suggests, are made of rubber.
Since the core material is rubber, they are non-slippery and have the ideal grip to carry fragile materials, such as beer glasses.
These mats are made of tissue or paper, typically in volumes for the purpose of restocking whenever required.
Naturally, they are a cheaper option when compared to others.
The plus side, however, is that you can be creative each time you need restocking; coming up with new promotional ideas and getting QR codes for discounts on these mats are some creative ways to market your pub.
This keeps your brand fresh and leaves an active impression on the customers.
Again, as the name suggests, these mats are made of cork.
Cork Beer Mats are lighter than leather but a bit denser than those made of rubber or felt. Moreover, cork mats are easy absorbents and therefore, they serve the purpose.
Beer Mats, if used correctly, can have extreme reach in terms of creating the brand image that you want. You have to, however, begin by internalising the theme of your pub.
Once you come up with that, you can incorporate those ideas on your beer mats so that they can be seen by your customers.
Mosaic Board Printers believes in delivering quality products and entertains no compromise on the quality of printing; after all, it’s something that represents the image of your establishment!
For your convenience, we offer packaging too, so why wait?
Visit our website to place your orders today!
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