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Date: 29 June 2021
With immense competition in the food and beverage industry, staying ahead of your competition is a must to keep your business up and running.
With so much disruption over the last 18 months, it’s unsurprising that the bar industry has seen significant shake-ups as we head towards normality. While new venues give people the option to try out different drinks and explore new places, for bar owners, new competition may lead to a possible decline in revenue.
With innumerable bar promotion ideas in 2021, every bar owner has different ways they can tip the revenue scale in their favour by increasing their bar’s visibility, not to mention, visitors.
With this in mind, if you’re looking for the best bar promotion ideas, we’ve got you covered. At Mosaic, we have some creative ideas and strategies for your bar that can boost sales and improve visibility.
Let’s dive in.
One thing almost every business owner needs to understand is that having strong branding is key in creating a solid impression on your customer.
There’s a reason why both large and small scale companies produce merchandise that may be unrelated to their offered product – it helps re-establish and reinstate brand awareness and visibility about a business.
With every bar promotion, brand building can be leveraged to help your business grow. Custom merchandise for your bar as well as for customers, for instance, could be a smart idea to create an identity and loyalty. Since your business is running a bar, personalised beer mats or promotional beer coasters can serve as a great marketing tool, particularly for those on a budget.
With your brand at every table of your establishment or even promoted at beer festivals and other events to spread the word about your business you can start to build on your branding.
If you’re looking for a quality beer mat printing company, Mosaic Board Print is the industry-leading choice for bar owners, brewers, pubs and festivals across the world. To find out more about our services, get in touch with us today!
Pop-ups are a temporary setup in a location that is changed periodically to keep it fresh. With this informal way of reaching out to your audience, hosting a pop-up lets customers directly access your product.
While the regulars at your bar may already know how amazing your service and drinks are, there’s a possibility that due to immense competition, there may be many who are unaware of your business.
A pop-up gives you the chance to interact with different people and let them have exclusive access to your assortment of craft beers and other drinks.
Additionally, you could also have different businesses hosting pop-ups at your establishment.
From different food joints to clothing businesses, there’s a lot of room for you to experiment. You can reach out to several different businesses and invite them to have a temporary set-up at your bar.
This serves as a win-win situation as both businesses are exposed to a different audience thereby allowing the possibility of an increase in clients for your own company.
One foolproof way to increase your audience and tip the revenue scale in your favour is to host different unique events. Hosting events is without a doubt, one of the best and most effective bar promotion ideas that has a visible impact.
Be it a themed night, open mic, karaoke, or perhaps screening an important sports event, people love hanging out at bars and participating in different occasions with their friends or family. Since these bar event ideas provide a unique experience that might not be possible elsewhere, they are a huge hit amongst people of all ages.
Additionally, in such situations, the owner needs to work on their PR skills and engage with the audience to make sure that everyone is having a good time. With this, the possibility of them returning and becoming regulars increases.
Moreover, you can also consider launching new drinks or creations or a limited-time speciality like a craft beer to enhance the event further and attract more people to your bar. You could also incorporate social media in this strategy and have giveaways that include your merchandise and customised beer mats to sweeten the deal.
With the presence of various online and offline bar marketing ideas and strategies, there’s a lot you can do to improve your bar’s revenue and move towards scalability and growth.
Implement these bar promotion ideas in your marketing strategy to improve your establishments’ visibility.
With over 20 years of experience in the beer mat printing and production industry, at Mosaic, you’ll find quality beer mats with eye-catching designs.
To place an order for customised beer mats for your bar, get in touch with us today!
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