Sleigh the Competition: A Guide to Christmas Bar Marketing

Date: 31 October 2023

‘Tis the season to be merry, but for bar and pub owners, it’s also the season to be creative, strategic and innovative in order to stand out in the holiday rush.

As the holiday season approaches, customers are in search of warm and cosy places to celebrate with their friends and family. This makes for the perfect time to maximise your bar’s potential for profitability and popularity.

In this blog, we’ll explore a variety of amazing and effective Christmas bar marketing strategies. From creating an inviting atmosphere with dazzling décor to crafting signature Christmas cocktails that will leave your patrons craving more, we’ve got you covered.

We’ll also explore how to use the power of social media and effective online promotion strategies to draw in those eager holiday revellers. Get ready to host unforgettable Christmas-themed events, spread good vibes, and outshine your competition.

Dust off the mistletoe and let’s dive into the strategies that will make your Christmas bar the talk of the town.

1. Ambiance and Decor Tips

When it comes to creating a magical Christmas experience in your bar, ambiance and décor play a pivotal role. With the right ambiance, you can set the stage for memorable moments and keep your customers coming back for more.

Start with adding fairy lights, LED candles and string lights around your space. You could also decorate your bar with wreaths and Christmas trees, and add the scent of fresh pine needles to create a winter wonderland. Create snug corners with comfortable seating areas so your customers can chat and feel cosy with their favourite drinks.

You don’t need a big budget to create a magical atmosphere. You can get crafty with handmade ornaments, paper snowflakes and repurposed materials. Engage your staff and customers in the process – it’s a fantastic way to build community spirit. Perhaps you could also consider offering take out food in our festive carton packaging.

Classic Christmas tunes and popular hits are vital for creating a fun atmosphere. The right playlist keeps the energy lively and the festive spirit high. Don’t hesitate to mix in some modern holiday classics to appeal to all generations.

2. Creating Holiday-themed Cocktails

Christmas bar marketing, 2 glasses of Christmas cocktails.

Crafting signature Christmas cocktails is an art that can set your bar apart during the holiday season. These festive libations are more than just drinks; they’re experiences in a glass. There are a few combinations of flavours that scream Christmas- think cinnamon-infused spirits, cranberry twists, or even a hint of peppermint.

You could also give traditional holiday drinks a contemporary spin. Transform the beloved eggnog into a spiced latte martini or reimagine the hot toddy with exotic spices. This is also where presentation matters, garnish your drinks with festive touches and serve them on our custom beer mats designed with holiday-themed elements.

You could also come up with unique and creative names for your drinks, or even better – get your customers to! The goal is to create memorable moments. These signature cocktails might become a part of the holiday tradition, making your bar the go-to destination for festive gatherings.

3. Hosting Christmas-Themed Nights

The holiday season is the perfect time to turn your bar into a hub of festive activities and events that will attract patrons. Hosting unforgettable holiday-themed nights is a great Christmas bar marketing strategy to captivate your audience and create a lasting impression.

From Ugly Sweater Parties to Winter Wonderland Evenings, there’s no shortage of event possibilities. You can encourage guests to wear the ugliest sweater they can find or deck out in their most elegant winter attire. Decorations and live music performances can also help elevate the atmosphere.

Encourage your patrons to interact with one another through festive games, contests or even charitable activities. You can also offer special discounts and give away holiday-themed coasters to build a loyal customer base. It’s not just about the drinks; it’s about creating a warm and inviting atmosphere that keeps people coming back year after year.

4. Effective Online Promotion Strategies

Christmas bar marketing, two women toasting at a bar.

During the holiday season, you can share behind-the-scenes glimpses of your Christmas bar preparations, showcase signature cocktails, and embrace the beauty of festive decor. This kind of visual and engaging content captivates your followers and entices them to visit your bar.

You can use social media platforms to promote your special Christmas-themed events and offers to expand your outreach. Make sure to regularly update your platforms with holiday-themed posts, including images of cosy corners and close-ups of festive drinks and decorative beer mats. This creates a sense of anticipation and excitement.

Such promotional strategies can give your Christmas bar the digital edge. By maximising your social media presence, you can create a buzz that keeps customers pouring in during the festive season.


For Custom Holiday-themed Beer Mats, Choose Mosaic Board Print

Now that you’ve read through our Christmas bar marketing tips, let us help you add a festive touch to your beer mats and packaging.

At Mosaic Board Print, as the UK’s leading manufacturer of high-quality beer mats, we have years of experience supplying the best personalised and ready-made beer mats to our customers. 

With our in-house litho printing services, we can create the most unique designs, textures and patterns for your beer mats in no time. 

What’s more, along with our beer mats, we also provide premium quality packaging printing and manufacturing services.

To learn more about our products and services, click here or get in touch with us today!

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