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Date: 13 September 2022
If you own a bar, the most important question you should consider is “What exactly makes your bar special?”
Like thousands of other bars and pubs, if your bar is average and ordinary, you won’t see a lot of people coming in. When they visit your bar, your customers are looking for an experience, and it is your job to deliver this.
However, you’re probably wondering what you can do to make your bar a cut above the rest. Well, the answer is quite simple. You need to amp up your bar atmosphere.
If you have not been paying attention to your bar vibe, you should start right now.
Let us help you get started with 5 bar ambience tips that will up your bar vibe with some simple additions and changes.
The lighting in your bar is crucial to your bar ambience. Dim lights and dull tones help your customers smoothly settle into a light, stress-free mood. They also help people to sit back and truly relax after a long day.
When it comes to bars, a three-layered lighting approach is the best option. What that means is that you should try to include ambient lighting, task lights and accent lights.
Ambient lighting is the primary light source you should use, which is why you could go for the big pendant lights or recessed lights. The task lights do not have to be big but do need to be brighter for checking IDs or running tables. The accent lights will highlight a cool feature in your bar, like a statement art piece or fancy liquor bottles.
One of the greatest bar ambience tips you can get is to choose your music wisely. Often, bars and pubs play music without really considering the effects of beat, tempo and rhythm. There is a scientific explanation behind the music and its effects on the human mind.
For example, if you’re dealing with a quiet bar ambience when business is slow, you should play slow-tempo music. Slow-tempo music has psychological effects on your customers and can influence them to stay and spend a little more on some drinks.
Similarly, if you have a very busy bar ambience, you need to simply play upbeat, fast-tempo music. This type of music encourages customers to drink faster and stay longer, which boosts your drink sales.
It may not seem obvious, but when it comes to bar ambience tips, seating can make or break the atmosphere of your bar.
Bars are more fun when they are full of people, and when there is a fun, uplifting bar atmosphere. A packed bar is always better than a quiet one. However, when it comes to seating arrangements, your customers require enough space to eat, drink or talk to their friends.
It is for this reason that you need to ensure that your bar offers enough space to people. Also, make sure that the seating you offer is comfortable and relaxing. Nobody wants to sit on hard, wooden stools when they are looking to have fun. Try to bring in some velvet seats or leather upholstered stools instead.
If you truly try to understand your customers, you will learn that they prefer well-decorated bars that are perfect for pictures. Additionally, if they post pictures from your bar on social media, more people are likely to find out about your bar.
Try to incorporate funky, bold colours, like turquoise or red, instead of plain ones. You could also try going for some funky wallpaper or decorating your bar with plants. Some statement artwork or a showpiece will also do the job just right.
Like the sense of sound, the sense of smell can also work in your favour. The human brain recognizes particular smells and will associate them with a particular place or event. This means that you can use a signature scent and have customers associate it with your bar.
To make your bar atmosphere more memorable, simply spritz in some of your signature scents. You could also try scented candles or custom-made essential oils. However, be careful not to overdo it or you might risk annoying your customers instead.
While you may now have the best bar ambience tips to get you started, an additional tip is to get customised beer mats. Having personalised beer mats with your logo or design printed on can be a great way to advertise your bar or increase brand awareness.
With years of experience designing customised beer mats for all types of brands, our experts at Mosaic Board Printers have got you covered. We can help make your bar unique and exceptional with our classy and high-quality beer mats.
Moreover, we also offer creative packaging and board printing services to suit any other requirements you may have.
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