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Date: 8 November 2022
The holidays could well be the busiest time for your bar if you choose to promote it properly. People love visiting bars with their best mates and family.
However, these people have many options, especially during the holidays. That’s why, with the help of clever marketing, you need to ensure they pick your bar. If you succeed, you could be keeping your bar busy throughout the entire month.
To ensure your bar is filled with customers during the holidays, we’ve come up with some creative Christmas marketing ideas. They’ll ensure that more people learn about your bar, tempting them to pay a visit during December.
Let’s get started!
One of the best ways to grab the attention of a passerby is to add Christmas decorations to your bar. Not only can this elevate the atmosphere of your bar but it can also give it a unique Christmas feel.
However, you need to be careful not to go overboard on your Christmas decorations. Having too much or too little will displease people, and they won’t stay at your bar for very long.
We advise thinking about the tone you’re looking to create while decorating your bar. For instance, if your visitors regularly come in with their friends, we’d recommend using a few flashy decorations to give the bar a holiday feel.
Additionally, we recommend using customised beer mats that relate to the holiday season to bring in the Christmas cheer!
Christmas-themed events are a great way to attract a large audience to your bar. Moreover, they also provide many marketing opportunities for you to attract more people during the holiday season.
If you’re looking to hold an event at your bar, you need to think of some unique marketing ideas that will grab your audience’s attention. To ensure that your ideas work, think about your bar’s audience first.
For instance, some people look forward to something with high energy, while others desire a laid-back event. The key is to balance the event and create some fun activities based around the event you’re looking to host and then promote it in your bar and on social media.
Don’t forget to add special decorations, like beer mats, lights and other items to bring even more excitement to your event.
There’s nothing more alluring to customers than an enticing discount on drinks and food at your bar. This is one of the best Christmas marketing ideas, especially if you want to increase the number of customers at your bar.
We recommend providing discounts that involve multiple people—encouraging your customers to bring their friends and family along. This ensures that large groups of people visit your bar, making them more likely to stay for a long time.
However, if you’re looking to conduct something on a smaller scale, you can provide discounts to new customers. This encourages them to give your bar a shot and could create loyal customers.
While giving these coupons out, you can also provide a complimentary gift, like a coaster, to create a better impression—helping you achieve better results.
While it may sound generic, try not to underestimate the power of spreading Christmas cheer with your customers. You can send them holiday wishes with postcards or emails.
Don’t forget to mention your bar’s name so the receiver takes notice of your business. This will show that you care about your customers, increasing loyalty. This also makes it more likely for them to choose your bar rather than your competitors’ bars.
If you’re looking to attract customers to your bar, you should add exclusive discounts with these greetings. This is bound to make them happy and definitely increases the likelihood of them visiting your bar during the holiday season.
You can also send a complimentary gift, like beer mats, to promote your bar and make your customers feel cared for.
Now that you have a list of some great Christmas marketing ideas for your bar, it’s time to get your place ready for the holidays. The best way to do this is to put some fancy Christmas decorations up in your bar during the holiday season.
You can create unique Christmas-themed decorations by purchasing personalised beer mats from Mosaic Board Printers. We give you absolute creative liberty with your beer mat designs to ensure that you find the perfect one for your bar.
Furthermore, we also supply stock mats and coasters for your bar to ensure you get what you need for your establishment.
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