4 Innovative Ways to Promote Your Bar and Restaurant

Author: Mosaic
Date: 19 July 2022

The bar industry is extremely competitive, and as such, it’s become more important than ever to find ways to help your business stand out. You’ll need to find a niche, as it increases the chances of customers choosing your place over fancy lounges, nightclubs and other places to spend their evening.

As the owner, the best way to bring in more customers is to promote your bar effectively to the right audience. It includes showing off your pub with accessories like comfortable and aesthetic seating, themed beer mats or fancy lights. Having a delicious menu with a range of food and drinks won’t hurt either. 

However, simply talking about your pub and hyping your unique menu won’t do the trick on its own. You need to be creative and make sure people remember your bar when they want to go somewhere.

To help you out, we’ve created a list of clever bar promotion tips to help you get your pub buzzing!

Let’s get started!

1. Offer Theme Nights

theme night at the bar; man and woman in costume

Theme nights offer a different experience to your regular customers as you give them a break from their monotonous daily routine. Additionally, it’s a great way to attract new audiences who will come to your bar to experience these theme nights for themselves. 

To host a theme night at your establishment, try adding customised beer mats and other relevant props to your bar to bring more life to the theme you decide to use. Don’t forget to promote the event on your social media channels to start the buzz. 

On top of that, some enticing discounts for cocktails related to the theme will ensure an increase in sales. Overall, it’s a great idea to introduce new customers to your bar, so make sure to pick a theme that would suit your target audience.

2. Host Live Screening of Games

sports bar promotion tips; people playing at the bar

Sports and drinks are known to go hand-in-hand, and you can use that to promote your bar. You can put up a big screen and speakers at the centre of your bar and host a screening of games like football, rugby, etc. 

It can work wonders for your bar, especially during massive events like the World Cup, where sports fans will occupy your bar and create a lively atmosphere. You can also give vouchers or serve a beer on the house to celebrate the winning team. 

To have more people at the bar during your screening, get in touch with sports fans and encourage them to book a table by giving them offers they can’t resist! 

Contact Mosaic Board Printers to get customised beer coasters printed in bulk in honour of the big game! To find out more about our beer mat printing and packaging services, click here!

3. Host Mixers

bar promoticion tricks; people at a mixer

Nothing adds more to a bar than great live music that your customers can enjoy and meet new people. You can give that experience to your customers by hosting a mixer where single folks can come to unwind, have a nice drink, and meet different people. 

To add more to our bar promotion tips list, you can advertise the event by putting up posters in your vicinity and also through your social media accounts. You can also use custom beer mats with your bar’s logo and details of the event printed on it to attract more patrons to your establishment. 

Encourage people to bring their friends. Make sure to add some games and offer discounts on food and drinks to make it more tempting for people to join. 

4. Organise Karaoke Nights

creative bar promotion tips; woman singing at the karaoke

Karaoke night is an emerging trend for bars all around the world. It’ll provide the visibility and distinction you need at your bar, as younger adults tend to look for locations that offer this experience. 

Additionally, karaoke is known to be a thrilling group activity, so expect a large number of people to come together. Hosting them on weekday evenings is also a good idea, as people enjoy letting off steam after a tiring day at work. 

So, host a karaoke night and play some songs that would suit your audience to make sure they have a fantastic time singing. 

Contact Mosaic Board Printers for Personalised Beer Mats

Now that you’re familiar with ways to promote your pub with our bar promotion tips, it’s time to get started by placing your order for personalised beer mats. 

With years of experience in beer mat printing, we can provide you with the best beer mats with sports team logos, movie themes, and other similar ideas printed on them. 

What’s more, we also provide creative packaging and board print services to ensure the highest standards of quality for your products.

For more information on our products and services, visit our homepage or contact us today!

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