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Date: 18 January 2023
As we enter the new year, the world of cocktails has become more exciting. Bartenders are constantly coming up with new ideas to enhance the appeal of their cocktails and you need to get in on the action.
Cocktails are an amazing way to spice up your pub menu or house party and engage your customers. However, with the introduction of a number of different cocktail trends every year, you need to watch what you’re serving at your bar in 2023.
That’s why, to help you learn about the latest trends and introduce them to your menu, we’ve brought you the top cocktail trends 2023.
One of the most famous cocktail trends that has been gaining traction lately is the use of low or no alcohol. This is the result of increased awareness regarding the ill effects of alcohol in the long term.
That’s why, as people look for healthier options with regard to their drinking habits, cocktails with low alcohol content are the perfect solution. This is also beneficial to the bar, as it is much less expensive and complicated to make these drinks—making it the right time to introduce them to your menu.
Not only do these drinks allow consumers to enjoy the taste of marvellous ingredients like kombucha and fruit juices, but they also help them dodge the negative effects of alcohol.
The trend of ‘conscious cocktails’ refers to a greater focus on sustainability and social responsibility among businesses and consumers alike. Sustainability has become a major concern across the world and in 2023, we will see it affecting the food industry and the world of cocktails.
As the importance of sustainable ingredients increases, many bars and mixologists have started using organic, non-toxic and eco-friendly ingredients in their cocktails.
Moreover, bars are also primarily using seasonal ingredients to reduce the associated carbon footprint and introduce unique and distinctive flavours. You can also start using plant-based alternatives to introduce a range of vegan cocktails to target a wider audience. Not only do conscious cocktails help the environment but they also allow consumers to have a clear conscience as they sip on their cocktails.
In the past few years, there has been a sudden resurgence of classic cocktails as a new trend in the world of cocktails. Whether you call it nostalgia or a great interest in one’s historic culture, more and more people are ordering classics like the Old Fashioned, the Martini and the Sazerac.
Standing the test of time, these cocktails have been a fan favourite for years and today, bartenders have become more creative with these drinks. By adding unique and new flavours and giving these classic cocktails a millennial twist, you can certainly increase your bar’s popularity.
In a world where social media has taken over all aspects of our lives, the significance of aesthetic appeal has revolutionised the food and beverage industry.
With this new trend of creative presentation, bartenders have begun going out of their way to make their cocktails not only taste good but also look fascinating. From using unique glassware to adding decorative accessories, creating Instagram-worthy cocktails has become one of the biggest cocktail trends in 2023.
As the endless search for new and exciting ways to enhance the cocktail experience marches on, flavours from around the world have taken over the market.
With fascinating ingredients and mysterious flavours incorporated into new cocktails, people are enjoying a peak into a different culture through their cocktails. That’s why, today, bartenders have started using flavours from Asia, Africa and Latin America to spice up their drinks.
Not only do these global flavours allow bars and pubs to introduce more items to their drink menu but they also give customers a reason to visit your space more often.
Now that you know all about the emerging cocktail trends in 2023, it’s time to introduce them to your bar / pub menu. However, no bar is complete without some personalised beer mats specially designed for your facility.
As one of the leading suppliers of high-quality beer mats around the world, we ensure quality and excellence for the best prices.
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