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Date: 5 September 2023
In a world where personalisation is king, having something that is uniquely yours makes a huge difference. That’s where – personalised beer mats come in.
Beer mats, also known as coasters, have gained significant popularity due to their practicality, personalisation and branding potential. As small, flat pieces made of cork, these coasters are usually circular in shape, protecting surfaces from condensation and spills. They are commonly used in pubs, restaurants, and at various events, pubs and homes to prevent moisture from glasses damaging the furniture.
If you have a business, you can utilise these beer mats for advertising and building brand appeal. At Mosaic Board Print, we allow you to design your own beer mats that you can creatively use for promotional purposes and brand awareness.
However, even though people like to design their own beer mats, it can be difficult to create the perfect design for your brand. That’s why we have prepared this guide to assist you in creating personalised coasters that fit in with your brand’s aesthetic and values.
Let’s explore the step-by-step process involved in designing your own beer mats.
Are you seeking personalised beer mats for your company, pub, restaurant or a particular event? Do you intend to use these beer mats for advertising? The first step of making your own beer mats is to clearly define the purpose.
After defining the purpose behind your custom beer mats, the next step is to ask yourself “why” you’re investing in beer mats. You may want to use these beer mats for advertising or maybe you just want a funky coaster for your cold beer. Whatever the purpose may be, considering the reason behind it is very important.
Beyond practical functionality, these beer mats offer personalisation options. Designing your own beer mats enables you to showcase your favourite quotes, graphics, or even your brand logo. The choice is yours!
When making your own beer mats, the design process is where imagination plays a significant role.
Firstly, begin by brainstorming ideas that resonate with your taste and preferences. Then, consider the themes, prints or personalised designs you would like to have on your beer mats. Decide whether you would like a sleek, modern design, or instead a vibrant yet captivating illustration. Let your creativity flow – you can’t go wrong!
As you design your own beer mats, consider keeping them minimalistic. We suggest adding a single picture, quote, message or clever wordplay that has the potential to make a powerful impression. Whatever your preference, choose it wisely and ensure that it aligns with your brand’s values.
Visualisation is the key when you plan to design your own beer mats. After you conceptualise the design, ensure you select the right size, shape and colour, bringing your design to life.
Since the colour scheme sets the tone for your personalised beer mats, you must opt for harmonious colours or striking contrasts. Colours must be subtly added to the beer mats, enhancing their visual appeal while conveying their purpose.
After selecting the colour, it is important to determine the shape of the coasters. Choose from square, oval, circular or maybe opt for an unconventional shape that would best suit your personalised beer mat design Choose the one that best accentuates it’s uniqueness.
Next, you need to consider the size of the coasters. The dimensions are an important factor that may affect the appearance of your chosen design. Play around with different sizes to see what fits best within the space. Make sure not to drown your design with white space, and steer clear from overcrowding as elements may be accidentally chopped off in the making!
If you have any doubts or concerns related to your custom beer mat design journey, have a chat with our team and we can give you a personalised expert help!
Any product or design is incomplete without visual elements. Personalised beer mats, often considered conversation starters, require some visual or artistic elements that portray the purpose effectively.
To design your own beer mats, make use of witty remarks, humorous jokes, thoughtful quotes and creative images. You can even add a brand logo, slogan, message, or use other promotional materials that you would like people to associate your brand with.
By incorporating visual elements, you can make your beer mats hold a unique narrative in the marketplace. If you add meaningful characters, illustrations, graphics, styles or designs, you will create a lasting impression on the consumers and your brand will remain in the forefront of their mind.
Once you’re done selecting colours, shapes, sizes and visual elements, take a comprehensive look at your custom beer mats.
In this phase, you make the finishing touches to ensure your design is how you would like it to look. Double check spellings, words, elements and visual designs used in the beer mats to ensure they match your brand’s standards.
Moreover, in this step, if you do not like a certain design or elements, you can switch it up or choose to eliminate them. As you refine your personalised beer mats, make sure it has a sufficient balance of aesthetics and purpose. Whether it’s minor tweaks or significant adjustments, you must review and edit your beer mats accordingly, before you submit them to be made.
If you would like to take a look at some of our favourite beer mat designs, check out our portfolio today!
By designing your own beer mats, you take a significant step towards creating an incredible marketing opportunity for your brand. Using this step-by-step guide, you will grow your brand campaign and also leave a lasting impression with your customers.
At Mosaic Board Print, we offer personalised beer mat services so you can make beer mats that reflect your brand identity. We also provide a plethora of valuable insights on the latest trends and changes happening in the beer mat-making industry, which you can explore in our blog section.
What’s more, with 25 years of experience in the printing industry, we also offer packaging solutions for e-commerce businesses, sustainable packaging for eco-friendly businesses, and so much more.
Are you prepared to design your own beer mats and take your marketing efforts to the next level? If so, connect with us today!
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