DELIVERY UPDATE: Please note that we are not running our weekly print run week commencing 05.08.2024
Case Study

Robinsons Trooper





Iron Maiden are a global brand which often carries an image of credibility, reliability, and quality. The recognition and trust gained from customers in different markets contribute to an overall enhanced reputation for the brand.

Launched in 2013, Trooper is an award winning Premium British Beer that has sold over 15 million pints worldwide. Iron Maiden vocalist Bruce Dickinson worked with Robinsons Brewery to develop a beer which has true depth of character.

When it comes to the way a brand presents itself to the world, there are no accidents in most cases, every logo and talking point is carefully considered, ruthlessly focus-grouped, and closely analyzed before it’s presented to the public, the Trooper brand is no exception.

Colours can elicit specific emotions and affect us in many different ways as they have the ability to create specific moods.

Colour sets the mood of brand expression. Emotions are powerful and have the ability to drive decision making. We have worked closely with Robinsons Brewery for over a decade, they trusted our knowledge of beer mat manufacturing to replicate the intensity of the Iron Maiden artwork on their beer mats.

Tim Holding
Account Manager