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A Toast to International Beer Day: Unravelling Its Rich History

A Toast to International Beer Day: Unravelling Its Rich History


5 Minute read, Published: July 25, 2023

Are you excited about International Beer Day?

As pub owners, International Beer Day brings a minefield of opportunities for your business, as it is one of the most loved days by your customers. It also offers you a fantastic chance to connect with your customers and promote your pub to others.

As you gear up to celebrate International Beer Day, you can make it even more special with custom beer mats from Mosaic Boardprint. Just imagine the delight on your customers’ faces as they spot these unique mats on your tables and counters.

However, before we talk about the significance of beer mats for the celebration of International Beer Day, let’s begin by unravelling the captivating origin of this joyous occasion and exploring its growth over the years! 

Let’s begin!

The History of International Beer Day

world beer day, Exploring the intriguing origins of International Beer Day.

Let’s travel back in time to explore the intriguing origins of International Beer Day—a special celebration dedicated to the love of beer. This unique day brings people together from all corners of the world to enjoy the camaraderie of raising their glasses in cheer. It creates such buzz amongst beer enthusiasts and has a very interesting beginning.  

It all started back in the city of Santa Cruz, California, in 2007, when a group of friends had an inspiring idea—dedicating a day to honour the timeless and cherished beverage, beer! At first, this day was celebrated on August 5 every year. However, as it became more popular, the founders decided to shift this date to the first Friday of August. 

As a pub owner, this day presents an exciting opportunity to host captivating events and proudly showcase your establishment’s finest beer selections. Embracing this festive occasion not only elevates your business but also creates cherished memories for your patrons. So, gear up to raise those pints and get involved in this exhilarating tradition!

Cheers to International Beer Day!

The Journey Towards Fame

beer day, The increased growth of Beer Day as it became an integral part of every festival and celebration.

In the very first year, back in 2007, International Beer Day started humbly, with just a few hundred beer enthusiasts joining the celebration. The founders’ idea to dedicate a day to honour beer struck a chord with a small but passionate group, marking the beginning of this global tradition.

By 2012, an astounding one million participants joined the festivities! The infectious spirit of International Beer Day united people worldwide, bringing together beer lovers from all walks of life. Word spread like wildfire, attracting more and more beer lovers each year. 

This growth has created a fantastic opportunity for pub owners like you to increase foot traffic at your pub. With the increased love of beer, your establishment may become the go-to place for patrons seeking a delightful experience on this special day. It also allows you to showcase a unique collection of beer and test its popularity.

Elevating the International Beer Day Celebration

beer mats, a group of friends clinking their glasses of beer and celebrating unforgettable moments together.

Get ready for an exciting and rewarding International Beer Day celebration at your pub! This global festivity of beer culture is your chance to create an unforgettable and fun-filled day for your customers. Start by planning and spreading the word about the event by using your website, social media accounts and pub ads.

When the big day arrives, create a welcoming and festive vibe at your pub. Decorate the interiors with cool beer-themed banners and quotes to get your customers pumped up to join the celebration. Boost the fun factor with beer-related activities and games like beer pong tournaments, beer-themed trivia nights or even a “guess the beer” challenge.

Don’t forget to add some extra sparkle by organising giveaways and promotions. Offer discounts on beer flights, merch or buy-one-get-one-free deals on certain drinks. Lastly, consider using personalised beer mats. Not only do these mats protect your tables and counters, but they also make fantastic keepsakes for your customers to remember the amazing time they had at your pub.

If you want to design your own collection of beer mats, you can drop us a line right here at

Custom Beer Mats for International Beer Day

As you gear up to celebrate International Beer Day, let’s discuss the magic of custom beer mats and how they can make your pub’s celebration truly remarkable!

Imagine this, you’ve got an amazing collection of beers from around the world, along with tasty food and many tasting opportunities. Now, picture adding custom beer mats to the mix. These mats can showcase your pub’s logo, a special message for International Beer Day, or even fun quotes related to everyone’s favourite beverage.

When your customers see your logo on the mats, it reinforces your pub’s identity and makes it even more memorable. It’s a small but thoughtful gesture that shows you’ve gone the extra mile to make their experience special.

So, how do you get your hands on these awesome custom beer mats? Contact Mosaic Board Print!

Choose Mosaic Board Print for High-quality Beer Mats to Enhance Your International Beer Day Celebration!

International Beer Day presents a fantastic chance to not only celebrate the rich history of beer but also to boost your pub’s business and create unforgettable experiences for your customers. One mighty way to achieve this is by using custom beer mats to add a personal touch.

However, you may need an expert like Mosaic Board Print to achieve this. We make eye-catching custom beer mats, ensuring that each and everydesign matches your pub’s vibe and individuality.

With a wide range of beer mats, ranging from stock mats to custom beer mat designs, we offer you nothing but the best.

What’s more, along with our beer mats, we also offer exceptional packaging and printing services to businesses across the world.

Take a look at our amazing selection of beer mats and click here to learn more about our services!

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