4 New Year Resolutions to Make Your Bar More Lucrative in 2023

Now that 2023 is here, it’s the right time to make some profitable changes to your bar business. Whilst everyone else makes new year’s resolutions to improve their lifestyles, you can make some business new year resolutions to grow your business.

As a business owner, the new year brings you awesome opportunities to attract new customers, spread the word about your bar and increase your sales. Pub marketing could be one of the best ways to make your business more profitable this new year.

However, in all of the chaos that comes with handling the holiday crowd, managing the business and so on, finding the best pub marketing tips can be a little difficult.

That’s why, today, we’ve brought you a list of some effective business new year resolutions to make your bar / pub more lucrative in 2023. 

1. Build a Brand, Advertise an Experience

To make sure you stand out from the crowd while also building an exceptional image in today’s brand-centric economy, you need to create an experience.

Building a brand is one of the most effective ways to gain greater exposure and build an identity that customers will resonate with. This not only helps you beat your competitors but also advertises your bar as a brand to bank on!

To create a strong and recognisable brand image, you need to find your brand’s voice. This involves picking out a unique name, logo and tagline. Catchy, memorable and creative bar names always stand out to customers and increase positive awareness around your bar. Use this to reflect your bar’s ambience and atmosphere!

2. Focus on the Aesthetics and Ambience

While your pub marketing tactics may be successful in drawing customers in, your bar’s ambience helps them decide whether or not they want to stay. Humans are highly meticulous and psychological beings, if you strike their likes, you can effectively grow your business in no time!

That’s why, to ensure maximum customer retention, you need to create an alluring bar experience that they can never forget.

This involves majorly focusing on your interior design, colours and other aesthetic elements. You can make this happen by using vibrant colours, elegant lighting, soothing music, hanging artwork and personalised beer mats to resonate with your brand.

You can also use different variations of beer mats that include funny jokes, movie characters and sports references to give your customers a unique experience. Create an ambience that makes them never want to leave! 

3. Grow Your Online Presence

Next stop. Internet! Growing your online presence has to be one of the most important business new year resolutions on your list. As the world “Googles” or “Instagrams” everything, being found online is the best way to attract new customers.

To achieve this, you can turn to social media. Building a profile and using social media ads to target your audience can effectively help you grow your business. What’s more, alongside this, you can also turn to local advertising techniques, like posters, flyers, billboards, etc. 

4. Impeccable Customer Service is Vital!

While you consider the best pub marketing tips to grow your business, you also need to make sure that your customer service is impeccable.

In today’s world, the customer is king, and great customer service will take you further than any other marketing tactic. This is especially true because marketing can help you draw customers to your bar but a loophole in the service can drive them away faster.

That’s why you need to make sure that the drinks, food and services that you offer are in keeping with the highest standards of hospitality.

Choose Mosaic Boardprint for Personalised and Readymade Beer Mats

Now that you know about some amazing business new year resolutions that can help you grow your business in 2023, it’s time to get in touch with us!

As the UK’s leading manufacturers of high-quality beer mats, we cater to some of the biggest brands in the world, like Coca-Cola and Carlsberg.

With years of experience supplying the best personalised and readymade beer mats to our customers, we bring you nothing but the best. 

With our in-house printing services, we can create the most unique designs, textures and patterns for your beer mats in no time. 

What’s more, along with our beer mats, we also provide premium quality packaging printing and manufacturing services.

To learn more about our products and services, click here or get in touch with us today!